A Day in a Life
A day in a life is a new online capsule collection of effortlessly beautiful and wearable items for the modern day woman. Pieces are designed to be flexible, comfortable, and striking; they can do it all, just like the women who wear them. Individual montages of real-life women illustrate the personality and lifestyle of the wearer photographed through their daily life. These intimate portraits are showcased on the website to enhance the shopping experience and illustrate the easy to wear pieces that adapt beautifully to any occasion.
Splitting her time between London and her windsurf station in Greece, Founder and Creative Director Davina Payne drew inspiration for the SS15 prints (hand drawn and painted by Alex Margulies) from the rhythms and fairytale labyrinth of urban London and the wind sail-dotted vistas of the Aegean.